WÜSTHOF Brand-Dedicated Email

Brand-dedicated emails should: increase open rates, provide a clear benefit, and have a clear call to action. I really like the people at WÜSTHOF, and writing this headline and copy was fun. I love dancing around the multiple copy options, but the right copy always stands out and makes all the other (safer) options look like last year's news.

Copyright 2012. Need More Bacon! Inc.