Head to Head Challenge
The head-to-head challenge is a marketing-driven effort to increase daily active users (DAU), increase engagement, and drive new members from a Facebook challenge. With our first category, housewares, we were really just experimenting, hoping for at least a 2% lift in engagement.
We thought we'd do some good ole A/B/C testing to see what was getting clicked on and imagine our literal surprise and delight when we saw the control groups (ads 2 and 3) with 2% and 3% click-through rates, but out biggest response was with ad #1, with a 4% click-through rate, which is just super cool. Also, I WROTE THEM ALL!